A trade show is an ideal opportunity to show off your product, advertise your service, or get your name out in public. Check local calendars for convention centers, auditoriums, and theaters to determine when industry trade shows may be coming to your region. Plan and prepare well in advance for these events that could potentially increase business and exposure.
Tips and tactics for a great exhibit at your trade show:
Make sure you get a good spot. Reserve your space at trade shows early to get the best spots. Don't skimp on paying a higher price for a premium spot, as many venues will charge more for the booths in the highest traffic areas. These prime spaces may be booked well in advance, so plan ahead.
Make visitors feel welcome. Assign hosting the booth to those staff members who are friendly and outgoing. Make sure that visitors to your booth are greeted with a smiling face. Also, many trade show attendees appreciate being able to help themselves to information such as pamphlets or brochures.
Consider a contest. A contest or raffle serves a couple of different purposes. First, it helps to attract visitors to your booth, and second, it gives you the opportunity to collect contact information about potential clients or customers for follow-up later on.
Keep the mood laid-back. The trade show is not the place for high-pressured sales pitches. Make an impression on potential clients or customers by being friendly, helpful, and laid-back. Offer information via email, as many visitors will not hesitate to provide an email address.
Give something away. Who doesn't love a freebie? Make sure to stock your booth with something fun or useful that is imprinted with your company logo or name. Promotional products and merchandise make fantastic trade show trinkets and gifts to give away, and these could be good prizes for your contest.
Capture visitors' attention. Do something different to capture attention when visitors first see your booth. Whether you utilize bright colors, bold graphics, or interactive displays, make the most of the space that you do occupy. You only get one chance to make a first impression so dazzle visitors as soon as they walk in the door!
Put your company's best foot forward at an industry trade show. Demonstrate what you offer to your potential consumer audience, and give visitors a little something to remember your business with, such as a promotional product or a chance to win a prize. Plan ahead to ensure the best booths and to come up with compelling ideas to capture the attention of all who attend. If you're interested, click the link to learn about convention centers in Chicago.